It's absolutely infuriating to see the misguided obsession with blending product-led growth (PLG) and sales-assisted growth in the B2B SaaS world. Seriously, when will these companies understand that this so-called "strategic" combination is nothing but a recipe for disaster? Let’s get one thing straight: product-led growth, while it has its merits, is NOT a one-size-fits-all solution. Why are we still pretending that just because PLG has shown some success for early traction, it magically translates into enterprise scaling? It doesn’t! Treating your product like a golden goose that will lay eggs forever without the necessary adjustments or sales support is delusional. I mean, come on! Lisa Vecchio's insights on how to build on PLG with sales-assisted growth sound like a desperate attempt to patch up the cracks in a sinking ship. Newsflash! You can’t just throw in a sales team and expect your product to fly off the shelves after it has already been riding the PLG wave for too long. It’s a flawed approach that overlooks the distinct needs of enterprise clients who require a level of personalization and service that a passive product-led strategy simply cannot provide. What’s even more alarming is how many startups are blindly following this trend without questioning its validity. They’re like sheep, bleating along to the hollow promises of growth without realizing they’re headed straight into a slaughterhouse of unsatisfied customers and wasted resources. Companies are investing in sales teams, but they haven’t set the groundwork to support them. You can’t have sales-assisted growth without an understanding of how to effectively leverage PLG! The truth is, the ideal blend of product-led and sales-assisted growth is not about forcing two incompatible strategies together. Instead, it’s about recognizing their unique strengths and weaknesses. If you don’t align your product and sales strategies from the get-go, you’re just digging your own grave. This is not just about scaling; it's about understanding your market, your customers, and the intricacies involved in transitioning from a product-led model to one that effectively incorporates sales. So, to all the B2B SaaS companies out there: stop with the lazy thinking! Stop assuming that throwing sales at the problem will magically fix it. You need a strategic, thoughtful approach to integrate product-led growth and sales-assisted growth, one that respects the differences in what enterprise clients need and not just what worked for a handful of startups. It's time to get real and take a hard look at the reality of this flawed blending. Your customers deserve better than half-baked solutions forced together for the sake of convenience. #ProductLedGrowth #SalesAssistedGrowth #BSaaS #GrowthStrategy #CustomerExperience